If Your Content Sucks At Filling Your Client Waitlist & Group Programs, Let’s Fix That.
If you're a health professional who's been pouring time and energy into creating content, only to see it fall flat, you're not alone. Maybe you've researched the latest trends, studied your peers who seem to be absolutely crushing it, and done everything “right”… yet, something is still missing. Your content isn’t attracting the paying clients you want to serve, and it’s frustrating, to say the least.
Well, the good news is that there is a fix. And it doesn't involve blindly copying what others are doing. In fact, it’s the exact opposite. It’s time to stop replicating other people’s strategies and start creating content that’s aligned with your unique expertise and your audience’s needs.
Let’s dig into why your content might not be converting and how you can turn it around to attract more clients and impact more lives.
“You can never lose sight of your unique ability and your unique desire to serve.”
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The Content Trap: Copycatting
Look, I get it. It’s tempting to look at what your peers are doing and try to emulate it. After all, if it's working for them, why wouldn't it work for you, right? You do your research, you know your target audience, and you’ve studied the content trends in the health and wellness space. You’ve figured out what kinds of short-form or long-form videos are performing well and you’ve tried to follow those same formats. So why isn’t it working?
Well, here’s the thing: even though trends and strategies have their place, they’re not going to work unless you bring your unique voice to the table.
Yes, that’s right—the thing that sets you apart is YOU. No one else is going to deliver your message in quite the same way. So if you’re constantly chasing what everyone else is doing, you’re not giving your audience a reason to stick around and trust you.
Think about it this way—if there’s already an expert out there doing great work in your niche, you might think, “Well, I’m just another player in a crowded field.” But that’s not the case. You have a unique approach, a distinct perspective, and a style of working with clients that only you can bring to the table.
It's crucial that you lean into that and let your authentic self shine through your content. Your audience is out there waiting for your specific brand of magic, and when you lean into your unique ability, that's when things start to click.
The Lighthouse Effect: Be the Beacon Your Audience Needs
Here’s an analogy I love to use: Think of yourself as a lighthouse. You are a beacon of light guiding your ideal clients towards safety, towards the solutions you offer. You’re standing tall and shining brightly, so your ideal clients (those boats out in the water) can find their way to you.
But here’s the catch—if you’re too busy trying to replicate someone else’s content strategy, you might be dimming your own light without even realizing it. When you copy someone else’s content or follow trends blindly, you end up losing the authenticity that makes you stand out. And that’s the opposite of what you want.
Instead, ask yourself, “How can I be of the highest and best service to my audience right now?” When you shift your focus to serving your audience authentically and from a place of deep connection, the content will start to create itself. It will resonate with the people who need to hear your message most.
Tapping into Your Audience’s Needs
So how do you do that? How do you create content that really speaks to your ideal clients and gets them to take action?
It all starts by understanding what your audience is going through. What are their current desires? What do they hope for long-term? And—just as importantly—what are their immediate frustrations and fears?
For example, let’s say you’re a functional medicine practitioner who helps people manage chronic pain. A potential client might be feeling overwhelmed by their symptoms right now, and they might fear that nothing will work to help them long-term. Your job is to address both the immediate frustration (the pain) and the long-term hope (finding a sustainable solution). Once you get clear on what your audience is dealing with, you can tailor your content to speak to both their present struggles and their future aspirations.
If you're feeling stuck on how to get in touch with these pain points and aspirations, I’ve created an incredibly helpful resource called the Avatar Accelerator worksheet that will help you dive deep into your ideal client’s desires and frustrations. You can grab the worksheet right here.
By aligning your content with your audience’s needs, you’ll be creating content that doesn’t just speak to them—it calls them into action. When you lead with service, you’ll find that your content not only attracts the right clients, but also builds trust, increases engagement, and drives conversions.
Stop Wasting Time on Content That Doesn’t Work
Now, let’s get down to the real reason you’re reading this blog post: You want your content to bring in real results. It’s not enough for your content to just get views; it needs to spark conversations, generate leads, and ultimately, convert those leads into paying clients.
The key here is understanding the top of the funnel. You’re putting out content into the world that attracts a wide audience (the boats in the sea), but you’re doing it from a place of service, not sales. This content is designed to educate, inspire, and build trust.
As these new prospects engage with your content, they move through the funnel. Some will become interested enough to enter your middle of the funnel—where you can continue to nurture them, offering value and support. And then, for the right people, they’ll move to the bottom of the funnel, where they’ll be ready to purchase your offers.
Remember, more people will see your free content than will ever pay for your services. So make it count. Be the lighthouse that guides them, not just through the noise, but toward the solutions they’re looking for.
Unclear on that? Follow me on Instagram @RealJoyHouston and send me a direct message with your questions. Together, we’ll figure out the simplest steps to get profits rolling in.
Let’s Do This Together
It can feel overwhelming to put yourself out there, but when you embrace your unique approach and tap into the heart of your audience’s needs, the results speak for themselves! If you’re ready to take your content strategy to the next level and start attracting the clients who are truly aligned with your expertise, it’s time to get intentional about your content.
Need more guidance on how to create content that attracts your ideal clients? Download my free Avatar Accelerator worksheet and tutorial here.
Ready to put your newfound content strategy into action? Let’s make it happen. You’ve got this.
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