Why Health Professionals Dread Marketing (And How to Embrace It)

Does the thought of marketing your health business make you cringe? You’re not alone. It can feel like trying to network at a party when you'd rather be at home in your pajamas. But read on for a few minutes, and I'll show you how to turn marketing from a chore into an exciting part of your healing mission.

Before we dive in, let’s address the elephant in the room. After more than a decade of working with health and wellness pros, I know many of you have deep-seated hang-ups about promoting yourself and possibly even some unconscious blocks to letting the profits roll in! I’d like to help you fix that.

My suspicion is that you may have mastered the art of healing, but you squirm when it comes to selling your services. It’s a common tale: you didn’t enter the healthcare field to become marketing mavens or salespeople. Yet, in this digital age, promoting your health business is as essential as a stethoscope in a physical exam.

You can join the health professionals that have created a profitable online ecosphere and mastered heart-centered marketing and sales as service in the supportive Abundance Accelerator community.

Let’s cover why marketing might feel like a chore and how you can shift your perspective so it becomes your new superpower. To make this transition, we’ll need to reveal the Marketing Paradox: The Dance Between Passion and Promotion.

You wouldn't be the first practitioner to tell me you're passionate about helping people, but not about convincing them to work with you. It's a common struggle—this tug-of-war between the desire to heal and the need to shout about your services from the online versions of rooftops.

On one hand, there’s your deep-seated wish to focus purely on care and let your work speak for itself. On the other hand, there’s the undeniable reality that without marketing, even the most skilled practitioners won’t reach the people who need them most. Failing to embrace marketing is like having the cure to a disease but keeping it locked away in a cabinet. You would never do that!

To make the switch, stop thinking of marketing as shouting into a megaphone, and look at it as extending a hand to those who are lost in the healthcare maze. As a health entrepreneur who’s chosen the freedom and flexibility that comes with being your own boss, you have a serious choice to make. Embrace marketing as part of your toolkit or throw in the towel by opting for a conventional, salaried position that doesn’t require self-promotion.

I did not sugar coat that, so if you’re still reading, I’ll assume you believe in yourself enough to push through the discomfort and do what it takes to have the impact and income you know you’re meant to have. So it's time to shine a light on what’s REALLY going on when you resist marketing.

The real cause of marketing aversion is often fear of success. It might surprise you, but often, it’s not just fear of failure that holds us back—it's actually a fear of success. Imagine this: you put yourself out there, your message resonates, and the response is overwhelmingly positive! Suddenly, you're looking at more patients, increased profits, and recognition, but also… more responsibility.

The part that I suspect might feel the most daunting is that effective marketing will naturally lead to more clients and you win those clients by having more sales conversations, which most practitioners prefer to avoid. But here’s a comforting thought, the additional revenue that effective marketing brings in makes solving the majority of these natural growing pains simple.

You won’t join the ranks of our clients who’ve successfully turned their passion into reliably predictable profits unless you get off your butt and start doing what? Marketing yourself. If I can help you eliminate your aversion to sales, you’ll muster the courage to market yourself.

So let’s face the fear of selling head-on because I know that sales can feel like the dark arts for those dedicated to the noble cause of healthcare. But here’s the simple perception shift I invite you to take on. Every consultation is a chance to help someone choose better health. It’s not sleazy manipulation; it’s empowerment, and there’s profound strength in that.

Think of it as less ‘selling’ and more ‘informing with flair’. You’re not pushing yourself or your services; you’re providing a menu of epic health upgrades for your prospects to choose from.

When it comes to both marketing and sales, we all have to feel the fear and do it anyway! Seriously! How many people out there are struggling because you have the superpower to resolve their health problem, but they haven’t found you yet? If you’ve got a track record for resolving a health challenge that people will get little or no help from the typical Primary Care Doctor, then you have a responsibility to step out of the shadows and shine light on yourself as a solution. And presenting the solutions you have means you GET to grow comfortable with selling.

Alright, let’s recap the three things I hope you take away from this…

People don't seek help from practitioners who are “the best-kept secret.” They seek help from practitioners who get out there and boldly address the pains and problems people have. Embrace your role as a trusted guide. People need you.