Why Viral Videos Can Result in Zero Sales (And What To Do Instead)

You're putting in the effort—consistently creating content for your wellness business and staying active on social media. From the outside, you're just one viral video away from a breakthrough.

But the reality?

Despite all your hard work, your sales aren't increasing, your inbox needs to fill with inquiries, and you need to attract the clients you want.

How does that feel?

Frustrating? Defeating? Like you are wasting valuable time on strategies that don't work?

Before self-doubt sets in, let's uncover why your marketing may not deliver and, more importantly, how to fix it!

Click the button below to create a three step action plan to make the highest and best use of your time and resources based on where your health business is right now.👇

Chasing views, likes, and comments might seem the ultimate goal, but vanity metrics don't pay the bills. A viral video might gain thousands of views, but if it's not attracting your ideal clients, it's just noise.

Instead, shift your focus to impactful content creation that speaks directly to your niche audience. Address their challenges, desires, and the solutions they're actively seeking. Content that resonates with the right people leads to inquiries, bookings, and high-paying clients.

👉 Schedule your 3-Step Game Plan session to develop a strategy tailored to attract the clients you're meant to serve.

Who are you creating content for? If your answer is “everyone,” you're already off track. Trying to appeal to a broad audience dilutes your message and leaves potential clients unsure if you're the right fit.

Clarity is key. No matter who you are targeting, you need to know who they are. Your content should address their specific pain points and goals. By speaking directly to their needs, you'll build trust and establish yourself as an expert in your field.

You naturally attract the right people when you align your strengths with your audience's needs. Want help narrowing down your audience? Check out this guide: Build Trust Faster by Knowing Your Avatar.

Posting content for the sake of being visible isn't enough. Without a strategy, even the most well-crafted posts can fall flat. Are you guiding your audience through a journey? Are you encouraging them to take action?

A clear content strategy ensures every post, video, or story serves a purpose—whether nurturing relationships or converting leads into clients. This strategy attracts ideal clients online while growing your business sustainably.

Think of your content strategy as the foundation of your business. Each post is a building block that supports your goals and strengthens your online ecosphere.

Want to learn how to create consistent content without feeling overwhelmed? Click here to learn how to remove social media off your to do list!

Creating content is only half the battle. Engagement is the missing link that turns passive viewers into loyal clients.

Engagement is more than just responding to comments; it's about creating genuine connections. Ask questions, share behind-the-scenes moments, and move conversations to DMs or calls.

Need help with engagement strategies? Check out this post: Put the Social Back in Social Media.

When your audience feels seen and heard, they'll be more likely to trust you—and invest in your services.

Trying to do everything yourself can lead to burnout and missed opportunities. It's time to stop working harder and start working smarter.

The right tools, programs, or support can transform your business. Consider:

Building a thriving wellness business is more than chasing trends or pursuing viral content. It's about creating intentional, impactful content that connects with your audience and compels them to take action.

Ready to stop spinning your wheels?

Schedule your 3-Step Game Plan session and create a marketing strategy that aligns with your goals and brings you closer to your dream clientsLet's harness your strengths and build a business that works for you.