Character Diamond Archives - Heal At Scale https://healatscale.com/tag/character-diamond/ The Training & Technology To Heal At Scale Mon, 08 Feb 2021 20:15:35 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.3 https://healatscale.com/wp-content/uploads/2021/01/cropped-HealAtScale-Icon-512px-1-32x32.png Character Diamond Archives - Heal At Scale https://healatscale.com/tag/character-diamond/ 32 32 How To Capture Your Brand Voice With A Character Diamond https://healatscale.com/capture-your-brand-voice-with-a-character-diamond/ https://healatscale.com/capture-your-brand-voice-with-a-character-diamond/#respond Wed, 27 Jan 2021 23:41:56 +0000 https://healatscale.com/?p=27708 The Character Diamond While my number one pick for creating copy that converts is the creation of an interview-based Avatar Empathy Map, I firmly believe that won’t do you a bit of good until you’ve committed to a voice (or voices if you have more than one spokesperson) for the brand. What does it ...

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]]> https://healatscale.com/capture-your-brand-voice-with-a-character-diamond/feed/ 0 Before Your Bare It All In Your Marketing https://healatscale.com/before-your-bare-it-all-in-your-marketing/ https://healatscale.com/before-your-bare-it-all-in-your-marketing/#respond Mon, 04 Jan 2021 02:52:56 +0000 https://healatscale.com/?p=27738 How much of YOU should show up in your marketing? Have you noticed the recent shift to ‘being vulnerable’ on social media and in marketing across the board? Before you bare your soul on YouTube or any other platform as part of your marketing strategy, consider this. While vulnerability has merit for ...

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]]> https://healatscale.com/before-your-bare-it-all-in-your-marketing/feed/ 0 How To Use Your Character Diamond https://healatscale.com/how-to-use-your-character-diamond/ https://healatscale.com/how-to-use-your-character-diamond/#respond Tue, 15 Dec 2020 01:50:05 +0000 https://healatscale.com/?p=27723 What do you do with a Character Diamond? So, you’ve taken the time to complete a Character Diamond template. Now what? How are the four quadrants of the character diamond going to help you pass off copy and content creation to those you trust to write on your behalf? Here are the top five ...

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]]> https://healatscale.com/how-to-use-your-character-diamond/feed/ 0 Help! My Copy Doesn’t Represent My Brand https://healatscale.com/my-copy-does-not-represent-your-brand/ https://healatscale.com/my-copy-does-not-represent-your-brand/#respond Wed, 18 Nov 2020 12:38:44 +0000 https://healatscale.com/?p=27748 Ready to sound like yourself? You won’t be shocked to learn that most of the brands that come to us for copy are NOT happy with the way their message is being presented to their market. The brand leaders have no lack of credibility. They are on on top of their game, respected in ...

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