The Lab Test Funnel Strategy for Cash-Pay Clients
If you're a health practitioner who feels like you're stuck in an endless cycle of freebie-seekers, no-shows, and “I’ll think about it” consults… you're not alone.
The truth is, most well-meaning professionals are using outdated marketing tactics in a modern wellness economy that’s demanding more credibility, trust, and connection—faster than ever.
Let’s fix that.
I’m going to show you a smarter way to attract cash-pay clients, build trust faster, and filter out the window-shoppers before they clog up your calendar.
Spoiler alert: it involves offering upfront labs using what I call the Lab Test Funnel process. This approach doesn’t just work—it converts symptoms and science into sales, and it does so with soul.
Let's get into it..
“Symptoms plus science equals sales—and when you lead with labs, you're not selling, you're serving.” – Joy Houston
Fast Track Your Ability To Attract Cash-Pay Clients
With Upfront Functional Labs👇
Why Your Content Isn’t Converting
You’re out here posting on social, creating guides, giving your best tips—and still, it feels like growing a health coaching business is harder than it should be.
That’s because the buying cycle has changed.
People are bombarded with advice. They're skeptical. They're overwhelmed. And while you're drowning in DMs and discovery calls, you’re attracting people who want to “pick your brain” instead of pay for your brilliance.
That’s where lab tests as a front-end offer come in.
The Power of Offering Upfront Labs
When you offer labs up front, everything changes.
Most practitioners don’t realize that even if you’re not an MD, you can likely offer labs through a signing physician. That means whether you’re a certified health coach, nutritionist, or integrative wellness expert, there’s a path to get these tools into your client attraction process. Click here to waive the $250 Lab Shop set up fee over at Evexia Diagnostics.
This is what we expertly guide you through in the Lab Test Funnel process. You’ll learn how to educate, empower, and enroll clients—all without pushing or pitching.
The Three-Part Conversion Framework: Symptoms, Science, and Sales
1. SYMPTOMS (In Their Language)
Your ideal client isn’t searching for “hypoadrenalism” or “HPA axis dysfunction.” They’re typing “why am I so damn tired all the time?” into Google. Your job is to show up in their feed (and search results) speaking their language, describing their symptoms, and making it clear you get it.
2. SCIENCE (Offer Access To A Functional Lab)
When you provide access to high-quality lab tests and explain the results in plain English, something magical happens: trust skyrockets. You’re no longer just a practitioner—you’re a partner in their healing. And because you’re charging an education and resource fee, you’re getting paid for your marketing.
3. SALES (Make the Sale Easy Peasy)
Once a prospect has invested in labs and heard your expert interpretation, you’re no longer trying to convince them to work with you. You're guiding them toward which offer best meets their needs. Whether it’s 1:1 coaching, a group program, or a DIY self-study, you’re offering options, not ultimatums.
This is what I call selling with soul.
Ready to Ditch Freebie Seekers and Attract Serious Clients?
If you're ready to stop wasting time on consults with people who aren’t serious, and start building a predictable, scalable wellness business, the Lab Test Funnel process is your next best move.
Whether you're a seasoned functional medicine expert, an emerging health coach, or anywhere in between, this strategy empowers you to:
- Grow your list with buyers, not browsers
- Cut your sales cycle in half
- Position yourself as the obvious choice
- Get paid to do your marketing
- Scale your superpowers with confidence and clarity
Your patients and clients are already looking for answers. Help them connect the dots—with your support and the data to back it up.
You can waste time, energy, and attention units trying to figure this out on your own, or you can use the Lab Test Funnel process to start attracting cash-pay clients right away.
STOP MESSING ABOUT & STAND ON MY SHOULDERS!
Borrow my faith in the fact the the world needs your unique way of addressing the challenges you solve!
Get the access to ALL the high-profit funnels my team and I have built (and stress tested with millions in ad spend to be sure they ROCK!)
Use the AI prompts that make marketing 100X easier, faster and more effective than you ever thought possible.
You might be a perfect fit to belong to the mastermind of practitioners that are on the path to making their first million.
👇FIND OUT👇 by creating a clear plan.
