One Sentence For More Health Clients

If you're a health practitioner struggling to attract more clients, I get it. The world of marketing can feel like a maze, especially when all you want to do is focus on helping people heal. But here's the thing – no one can benefit from your expertise if they don't understand what you do or how you can help them. This is where a simple, powerful sentence comes into play.

You’re great at what you do. Whether it’s helping people overcome chronic health issues, guiding them to a healthier lifestyle, or providing expert advice that changes lives – you’ve got the goods. But here's the problem: If your messaging is too clinical or unclear, your potential clients are left wondering if you're the right fit for them.

This isn’t just a marketing issue – it’s a communication issue. And it’s holding you back from the impact and income you could be making. I’ve seen brilliant practitioners, just like you, struggle to connect with their audience because their messaging didn’t resonate. The good news? It doesn’t have to be this way.

A Single Statement Of Value is a clear, concise statement that communicates exactly how you can help your clients, in their own language.

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Let’s take the example of Dr. Sarah, a double Yale and Harvard grad with phenomenal clinical knowledge. She was an expert in her field, but her online messaging was so clinical that it didn’t connect with the women who needed her most. When we shifted her messaging to speak directly to their real-life struggles and symptoms, rather than just their diagnoses, everything changed. Her brand skyrocketed. 🚀

So, how did we do it? It all started with what I call your Single Statement of Value. It’s a clear, concise statement that communicates exactly how you can help your clients, in their own language. This statement is your ticket to standing out in a crowded market and making sure your potential clients see you as the obvious choice..

Now, let’s create your own game-changing statement. Here’s the step-by-step breakdown:

Who do you help best? Focus on those clients who are your ideal fit – the ones you love working with and who are most likely to benefit from your expertise.

What are the top three outcomes your clients achieve with your help? Use language that reflects their perspective – avoid clinical jargon and speak in terms of symptoms and goals that resonate with them.

Think about what your clients have tried and disliked in their journey to better health. Calm their concerns by showing how you can achieve results without those “icky” methods.

Finally, paint a picture of what’s possible once they work with you. What aspirational goal are they aiming for? How will their life improve after working with you?

Put it all together, and you’ve got a statement like this:

“I help [specific avatar] achieve [outcome 1], [outcome 2], and [outcome 3] without [pain point] so you can [aspiration].”

Here's mine:
I help health professionals attract an engaged audience, convert them to paying clients, and put systems in place to leverage time so you can Heal At Scale.

This sentence isn’t just for your website bio or business card – it’s the foundation of all your messaging. Whether it’s social media posts, emails, or video content, this statement should guide how you communicate your value. And trust me, once your audience sees their own struggles and desires reflected in your messaging, they’ll know you’re the right person to help them.

If you’re feeling stuck or need a bit more help crafting your perfect Single Statement of Value, don’t hesitate to reach out. You can follow me on Instagram at @RealJoyHouston and shoot me a DM for personalized guidance. Let’s make sure your brilliance isn’t hiding in the shadows any longer.

Remember, people don’t seek help from practitioners who are the best-kept secrets. They seek help from those who get out there and boldly address the pains and problems that people have. Embrace your role as a trusted guide. Your audience needs you, and they need to understand the incredible value you bring to the table.

Ready to take the next step? Follow me on Instagram and DM me if you need help completing this process. Together, we’ll make sure your message resonates with the people who need you most.

👇Here is an example of a next step YOU can take to leverage your knowledge to make exponentially more income.👇