#1 Action That's Working For Health Professionals Now

Pretty obvious from a business perspective, right? It makes sense that you’ll have to make an invitation before anyone can take you up on it, but…

“What happens is the first practitioner that shows up on your ideal prospect’s radar with an offer about a benefit they find attractive ends up with profits that could have been yours!”

Joy Houston

Making offers is often overlooked by practitioners due to a long-standing mentality that people will simply seek you out when they have a problem they think you can solve and, until then – they just don’t need you.

What’s flawed about that approach is that it is so passive. Instead of actively engaging with people and clearly stating the many benefits you provide to stay front of mind, it ASSUMES people know.

Guess what? They probably don’t. And, even if they do they’re just not thinking about it. What happens is the first practitioner that shows up on your ideal prospect’s radar with an offer about a benefit they find attractive ends up with profits that could have been yours!

Making offers stops the passivity and actively presents the many benefits you are able to provide, and not just with your 1:1 services because we will actively encourage you to diversify revenue streams because it's the best way we’ve found to prevent you from becoming another burnout statistic. [Don’t have a scalable online course or program yet? Click here to see how we can help you build it in just 3 days!]

Your offer must be RELEVANT, it must provide some form of BENEFIT, and we encourage you to maintain PRICE consistency rather than discounting your fees. Check out this post covers why it's essential to focus your customers on VALUE instead of PRICE.

For now, just know that keeping your prices consistent, and elevating them as demand increases, is all about maintaining a high perceived value on your personal time. There is a place for discounts in promotions (Plan and schedule them using this free Quarterly Scorecard), but we don’t like to see them applied to your time. EVER. You’re too valuable for that.

In ANY selling environment – your offers will be most successful when they clearly communicate relevance and show the opportunity for benefit in the lives of your avatars.

It is infinitely easier to PHRASE your offers in irresistible ways that highlight both relevance and benefit when you understand your avatar, their pain and pleasure points, along with the unique verbiage they use.

We’re not covering avatars here, but if you need help with clarifying your avatar you will find a detailed handout with an accompanying instructional video over in the free Heal At Scale private Facebook group.

Making offers is just ONE of the THREE things we suggest you do right now for reliably predictable profits. You can find the other two and how to get started on all 3 in the free eBook “Immediate Practice Profits.”

Keep in mind the difference between features and benefits. Features are aspects of what you offer. Benefits are what’s in it for the buyer.

Say you want to send an email or make a post (better yet BOTH💰) to let people know that you have both virtual visits AND safe process for in-office care available. What you’re featuring in that offer would be visits or sessions with you either in person or online. Visits feature your time, expertise and assessment.

Features are usually VERY clear. For example, if I want to sell you a bread knife, I might let you know that it features an insanely sharp, serrated blade, and hand carved wooden handle. Those are features, right? But what are the benefits? Slicing – of anything you want as thick or thin as you want it.

So what are the benefits of these virtual visits or safe in-person visits you might want to offer??

If you state the BENEFITS as clearly or more so than the features – you’ll have people taking you up on your offers consistently.

But it all starts with…MAKING AN OFFER!

So get at it. 🚀 Write up a quick communication that can be used as an email and a post on social to let people know what you’re offering right now.

If you have questions or want feedback on your offer – post it in the private facebook group for some input.