How To “Show Off” Your Freebies So They Actually Get Used And Convert!
If you’re a health or wellness practitioner who’s poured countless hours into creating PDFs, videos, or handouts—only to watch them gather digital dust—take a deep breath. You’re not alone. Many entrepreneurial health professionals struggle with marketing because they’re not sure how to showcase free assets in a way that motivates people to sign up and actually use them.
The result? Potential clients never even see your amazing resources, and you miss out on new client acquisition opportunities.
But there’s hope. Let’s explore a simple way to use short-form video marketing (particularly an Instagram Green Screen Tutorial) that boosts lead generation by letting your audience “peek behind the curtain.” Once they see real proof of how you can help them, they’re far more likely to opt in—and yes, become paying clients.
Fair warning…you will be asked to fumble through using the Instagram app to make this video. While I acknowledge that you may not enjoy social media tools, I'll remind you that your clients also won't like everything you ask them to do to get results! A large part of is who we become by pushing through the discomfort of change to get the results we want! So buckle up Buttercup – we're doing this together in service of you landing more clients and making more money than you ever thought possible!
Here's how it's done…
“This simple hack can drastically ramp up engagement and get you on more consults landing better clients!“
Click the button below to create a three-step action plan to make the highest and best use of your time and resources based on where your health business is right now.
The (Painful) Reality of Unseen Assets
Imagine a frustrated practitioner—maybe this sounds a bit like you—who has created a robust PDF full of helpful tips, a time-saving shopping list, or a practical video series. You know it’s valuable. But your audience? They don’t realize how much gold is inside because all they see is a generic “Sign Up Here” link. Not exactly a riveting invitation.
In a perfect world, your prospects would trust your expertise, enter their email on your registration page, and confidently move through your health marketing funnel. But in the real world, they want proof. They want to know you get their challenges. And let’s be honest—if they can’t see or taste a sample of what you’re offering, it’s easy for them to keep scrolling.
Why “Showing Off” Works So Well
The solution is surprisingly straightforward: Give them a sneak peek. By literally scrolling through your handout, membership site, or PDF in a short-form video, you’re visually demonstrating what they’ll receive. In other words, you’re lowering skepticism. This approach can skyrocket your freebie opt-in strategy and put your health and wellness marketing efforts in overdrive.
Green Screen 101 (No Fancy Tech Required)
If you’re new to the concept, here’s a mini crash course:
1. Record Your Screen: On your phone (iPhone or Android), use the built-in screen recording feature to capture a scroll-through of your PDF or membership site. Briefly explain why each section is valuable.
2. Use the Green Screen Effect: In Instagram, choose the green screen option, then select the screen recording you just filmed as your background. Note that you'll be limited to 25-second segments. Position yourself in the frame so you can point to key parts of the video behind you—this is your chance to deliver a personal touch.
3. String the Clips Together: Since the green screen has a time limit, you'll record in quick bursts of no more than 25 seconds each. Then, stitch those clips into one video. Add a compelling hook, but don’t overcomplicate it.
4. Post & Repurpose: Share as a Reel on Instagram to tap into broader reach, then post to YouTube Shorts, Facebook Reels, or any other platform. You can re-share it as a story to get more use out of the post at posting and in the future! The more places you show it, the more likely it’ll attract client acquisition tips seekers.
Marketing Is Just Relationship Building
In all your digital marketing to attract more clients, remember: marketing is simply about building relationships. You wouldn’t ask someone to marry you at “hello.” Likewise, you can’t expect people to buy your premium 1:1 client care packages, your live group programs, or even yout self-study courses without first trusting you.
By “dating” your audience through short-form video—showing them a piece of what you offer—you build trust organically. Next thing you know, you’re guiding them toward optimal health and turning curious people into paying clients.
Next Steps to Grow Your Online Practice
Sometimes the biggest challenge is figuring out what’s next for your wellness business growth. Instead of wrestling with guesswork, you can co-create a 3-step action plan for growth that maps out exactly how to align your two “roller skate” moves and keep them rolling smoothly. This free 3-step plan takes your unique situation into account, helping you shift toward the practitioner accelerator mindset needed for steady, predictable success.
Follow me on Instagram @RealJoyHouston and send me a direct message with your questions. Together, we’ll figure out the simplest steps to get profits rolling in.
Bottom Line
Don’t let your giveaway ideas or curated handouts go to waste. Start showing off your work using the green screen technique. Let your audience see—rather than just read about—everything they’ll gain by clicking “Sign Up.”
The path to successfully attracting a steady stream of motivated clients is paved with meaningful interactions and genuine proof of what you can do. With a little creativity (and zero fancy software), you can create short-form, behind-the-scenes tours that inspire people to engage in chats or DMs, opt in to your email list and, invest in your offerings.
Take your next step, show them what’s inside, and watch how quickly your freebies transform from invisible to irresistible. Your mission to help more clients awaits—and I’m here to make sure it happens.
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