Book More Health Clients Directly From Social Media Platforms

Are you intimidated by the technical overwhelm of building an online funnel? Or maybe you don’t even know what a marketing funnel is! As a health and wellness practitioner, you likely became an expert in your field to help people, not to struggle with online medical marketing and sales. If this sounds like you, you're not alone. Many practitioners feel the same way. But the truth is that you don't need to start with a fancy funnel to attract clients! Read on to discover a better way to get into immediate conversations with people who are highly likely to be your next clients.

 

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Why Funnels Shouldn't Be Your First Step

Most practitioners don't LOVE marketing or sales. You might seek out just enough knowledge to hear that funnels are all the rage and then go straight to cursing and crying your way through building one. Or worse, you get duped into paying a funnel builder who might be technically strong, but doesn't understand the crucial differences between typical online marketing and marketing in the health space. This often results in wasted time, energy, and money on making a funnel that doesn’t work because no one bothered to validate it.

People don't seek help from practitioners who are “the best-kept secret.” They seek help from practitioners who get out there and boldly address the pains and problems patients have.

The Importance Of Offer Validation

If you take nothing else away from this post, understand that Offer Validation is THE MOST ESSENTIAL STEP before you build any marketing funnel. Without validation, you risk creating something that no one wants. Instead, let me reveal how to both validate interest in your offer and immediately get into direct conversations with people who are your ideal prospects

How to Connect with Potential Clients Without a Funnel

  • Stop Talking About Diagnoses And Start Addressing Symptoms!

    First, you need to STOP speaking about any potential diagnosis they might have and START speaking directly to the symptoms they feel or see. This shift in focus helps you connect more directly with your audience's immediate concerns without using medical jargon.

  • Guide Prospective Clients To A Small, Specific Step.

    Second, remember that you are NOT responsible for solving their whole problem. That obligation is reserved for paying clients. However, you do want to help them solve a very specific struggle that is key to their recovery. Guide them to take one small step in the right direction, preferably a step that would be easier with a free asset that you can give away. We call that a LURE.

  • No Fancy Funnels Needed.

    Third, you do NOT need to build any fancy automated funnel to give that thing away. NOT YET ANYWAY! Instead, focus on validating interest in the lure you're thinking of offering while simultaneously striking up more conversations with your potential clients.

How to Validate Your Lure And Start Conversations

Start by brainstorming ideas for a lure—something you can give away that helps your prospects take a small, easy step in the right direction. Don't worry if you struggle with ideas because we provide you with this free, proven set of AI prompts to brainstorm concepts for you to choose from.

Once you decide what you will use as your lure, offer it up organically in posts and emails BEFORE you bother building any funnel that will automate marketing for you. This approach provides two huge wins: it confirms that the lure is worth building a funnel and scaling more traffic to, AND it gets you into Messenger or Direct Message conversations with warm leads that have the very challenges you are great at solving.

When To Build A Funnel

After you’ve PROVEN there is lots of interest in your lure, then YES, it will be worth building a funnel around that offer. By then, my hope is that you’ve booked so many clients that you can afford to get help in creating that funnel. That’s a FAR better option than stressing yourself building a funnel for a lure that nobody wants!

Overcoming Fear And Self-Doubt

Before I let you go, I want to acknowledge that many practitioners will feel fear, self-doubt, or imposter syndrome when offering their lures and asking for comments. It's perfectly normal to experience these emotions, but I want you to remember this: People don't seek help from practitioners who are “the best-kept secret.” They seek help from practitioners who get out there and boldly address the pains and problems patients have. Embrace your role as a trusted guide. People need you. And you need them to grow your health business!

Conclusion

You don’t need to build a fancy online funnel to start attracting clients. Focus on validating your offer and engaging with your potential clients directly. Access our free AI prompts to brainstorm, create, and promote your own lure. If you want more actionable tips to help you Heal At Scale, make sure to subscribe to our YouTube channel and hit that alerts button. Remember, you are not alone in this journey—embrace your role as a trusted guide and watch your practice grow!

Increase Profits By Becoming The Obvious Choice

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  • Make more likely customers AWARE of your brand

  • Cultivate connection to CONVERT cost effectively

  • ELEVATE profits and customer experience while using systems to free up time