Book More Health Clients Directly From Social Media Platforms
Are you intimidated by the technical overwhelm of building an online funnel? Or maybe you don’t even know what a marketing funnel is! As a health and wellness practitioner, you likely became an expert in your field to help people, not to struggle with online medical marketing and sales. If this sounds like you, you're not alone. Many practitioners feel the same way. But the truth is that you don't need to start with a fancy funnel to attract clients! Read on to discover a better way to get into immediate conversations with people who are highly likely to be your next clients.
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Why Funnels Shouldn't Be Your First Step
Most practitioners don't LOVE marketing or sales. You might seek out just enough knowledge to hear that funnels are all the rage and then go straight to cursing and crying your way through building one. Or worse, you get duped into paying a funnel builder who might be technically strong, but doesn't understand the crucial differences between typical online marketing and marketing in the health space. This often results in wasted time, energy, and money on making a funnel that doesn’t work because no one bothered to validate it.
People don't seek help from practitioners who are “the best-kept secret.” They seek help from practitioners who get out there and boldly address the pains and problems patients have.
The Importance Of Offer Validation
If you take nothing else away from this post, understand that Offer Validation is THE MOST ESSENTIAL STEP before you build any marketing funnel. Without validation, you risk creating something that no one wants. Instead, let me reveal how to both validate interest in your offer and immediately get into direct conversations with people who are your ideal prospects
How to Connect with Potential Clients Without a Funnel
How to Validate Your Lure And Start Conversations
Start by brainstorming ideas for a lure—something you can give away that helps your prospects take a small, easy step in the right direction. Don't worry if you struggle with ideas because we provide you with this free, proven set of AI prompts to brainstorm concepts for you to choose from.
Once you decide what you will use as your lure, offer it up organically in posts and emails BEFORE you bother building any funnel that will automate marketing for you. This approach provides two huge wins: it confirms that the lure is worth building a funnel and scaling more traffic to, AND it gets you into Messenger or Direct Message conversations with warm leads that have the very challenges you are great at solving.
When To Build A Funnel
After you’ve PROVEN there is lots of interest in your lure, then YES, it will be worth building a funnel around that offer. By then, my hope is that you’ve booked so many clients that you can afford to get help in creating that funnel. That’s a FAR better option than stressing yourself building a funnel for a lure that nobody wants!
Overcoming Fear And Self-Doubt
Before I let you go, I want to acknowledge that many practitioners will feel fear, self-doubt, or imposter syndrome when offering their lures and asking for comments. It's perfectly normal to experience these emotions, but I want you to remember this: People don't seek help from practitioners who are “the best-kept secret.” They seek help from practitioners who get out there and boldly address the pains and problems patients have. Embrace your role as a trusted guide. People need you. And you need them to grow your health business!
Conclusion
You don’t need to build a fancy online funnel to start attracting clients. Focus on validating your offer and engaging with your potential clients directly. Access our free AI prompts to brainstorm, create, and promote your own lure. If you want more actionable tips to help you Heal At Scale, make sure to subscribe to our YouTube channel and hit that alerts button. Remember, you are not alone in this journey—embrace your role as a trusted guide and watch your practice grow!