This Simple Strategy Attracts More Clients and Builds Social Proof Fast
As a wellness practitioner, you know how powerful testimonials can be. They build trust, provide social proof, and help new clients feel confident choosing you. But let’s be honest: asking for testimonials can feel awkward. You don’t want to seem pushy, and your clients don’t always know what to say.
That’s why in this post, I’m handing things over to Lisa Hanfileti, our Member Success Coach at Heal At Scale™, who’s going to show you a better way—one that removes the cringe factor entirely and lets you collect impactful, permission-based testimonials as a natural byproduct of your work.
“You don’t need to chase testimonials. You just need to start capturing their progress.” ~Lisa Hanfileti
Why Seeking Testimonials Is A Challenge
Most practitioners fall into one of these awkward traps:
👉 Avoiding the ask altogether because you don’t want to come across as pushy or self-promotional.
👉 Making a vague, uncomfortable request like: “Would you mind writing me a testimonial?”
👉 Crossing your fingers and hoping clients will magically send a glowing paragraph on their own (spoiler: they rarely do).
All three of these approaches put unnecessary pressure on your client and rarely result in anything you can actually use. More often than not, you end up chasing them down or, worse, drafting something yourself for them to “approve.”
The Better Way: Capture Wins in Real Time
Instead of asking for testimonials, celebrate your clients’ progress each time they get a result that is leading to their transformation. We call this Celebrating Wins and it’s a powerful way to spotlight your client’s achievements, inspire new clients to reach out to you for help and do it in an authentic and fun way.
Here’s an example of each part of a “Win Post” using digestive system support and functional lab testing:
💡Why This Works So Well:
- It reads like a story, not a pitch
- It educates your audience about your process
- It highlights a real result, so future clients can see themselves in the success
- It plants a clear but gentle invitation to reach out
You can do this in a Facebook group, in an email, in a blog, a carousel post, reel, story or any other format. The more consistently you post your clients’ Wins, the more your audience will begin to see you as someone who gets results—not because you say so, but because they see it happening over and over again.
Pro Tip: Save Time Using AI
Once you’ve captured a client win, take a screenshot and upload it to your favorite AI tool, like ChatGPT.
- Then use this simple prompt structure:
- A quick description of what the client achieved
- Any details about what they were struggling with before
- A short message or comment from the client (optional but helpful)
- A brief summary of what service or strategy helped them get the result
- A CTA to whatever you want them to do next (e.g. click a link to book a call with you)
Then ask ChatGPT: “Create a compelling social post using this client win, and include a light CTA at the end?”
Once the post is written:
- Copy it into Google doc so you can edit and make it your own, save in a folder labeled “Wins”
- Use the text to create a branded graphic in Canva, save in a folder labeled “Wins”
- Post the graphic in your group, business page, and other social platforms
- Share it in your newsletters or create Client Success Stories Page on your website
Once you’ve dialed in your favorite format, it’s easy to generate multiple Win Posts just by feeding your AI tool the results your clients are already achieving!
And if you really want to raise the bar?
Brand your testimonials for better trust and visibility. Take alook at our WIN POSTS in the Heal At Scale Facebook Group.
Want More Help? Here’s Your Next Step
If you’re ready to turn comments and client messages into branded, scroll-stopping testimonials that drive conversions, don’t miss this YouTube video: Stop Dead-End Marketing: How to Brand Your Testimonials
And while you’re there, make sure to subscribe to the Heal At Scale YouTube Channel for more smart, practical strategies to grow your practice online.
STOP MESSING ABOUT & STAND ON MY SHOULDERS!
Borrow my faith in the fact the the world needs your unique way of addressing the challenges you solve!
Get the funnels my team and I have built (and stress tested with millions in ad spend to be sure they ROCK!)
Use the AI prompts that make marketing 100X easier, faster and more effective than you ever thought possible.
You might be a perfect fit to belong to the mastermind of practitioners that are on the path to making their first million.
FIND OUT by creating a clear plan.
