How to Automate Your Email Nurture Sequence and Turn More Leads Into Clients

If you’re like most health professionals, you didn’t go into business to become a professional email marketer. You’re here to change lives, transform health, and help people heal—not spend hours stressing over email follow-ups.

But here’s the hard truth: the fortune is in the follow-up, and if you’re not consistently nurturing your email list, you’re leaving cash on the table. Big time.

The good news? You don’t have to write endless emails every week or manually follow up with every new lead. With an automated nurture sequence, you can stay top of mind, build trust, and steadily convert leads into paying clients—without adding more to your already packed schedule.

I asked a Tech Coach from the Heal At Scale team to reveal how to set up an evergreen email nurture sequence that runs on autopilot, so you can focus on what you do best—helping people get healthy. Danielle Doucette is certified Kartra – the platform we find most effective for health entrepreneurs. Grab a FREE trial of KARTRA on us!

“The fortune is in the follow-up, and if you’re not consistently nurturing your email list, you’re leaving cash on the table.”

Click the button below to create a three-step action plan to make the highest and best use of your time and resources based on where your health business is right now.👇

Why Most Health Entrepreneurs Struggle with Follow-Up

Maybe you’ve got a growing email list of potential clients, but you’re not seeing the conversions you expected. Maybe you send a few emails here and there but struggle to be consistent. Or maybe you know you should be following up, but between client sessions, content creation, and running your business, who has time for that?

Here’s the problem:

👉 Leads go cold FAST. If someone opts into your freebie, webinar, or resource and you don’t follow up quickly and consistently, they’ll forget about you.

👉 Your competitors ARE following up. And if they’re nurturing their leads better than you, guess where those potential clients are going?

👉 Your emails feel random or rushed. If you’re writing them on the fly, chances are they lack a cohesive strategy, making it harder to build trust and guide readers toward your off

The solution? A strategic, automated nurture sequence that works for you 24/7.

How to Set Up an Evergreen Nurture Sequence That Converts

This is where the magic happens. Instead of scrambling to send emails manually, you’ll set up a pre-written sequence that nurtures every new lead automatically.

  • Step 1: Choose Your Nurture Flow

    You have two simple options:

    ✔ Pick a Set Day of the Week. This helps build anticipation—your audience knows exactly when to expect your emails (e.g., “Wellness Wednesday” or “Functional Medicine Friday”).

    ✔ Use a Timed Delay. Send emails every 7 days (or another interval of your choice), ensuring that each new lead gets a steady flow of value-packed content.

    Either way, this keeps your emails predictable and consistent, so you’re always engaging your audience without the stress.

  • Step 2: Brand Your Sequence

    Give your nurture sequence a theme! A clear name makes it more memorable and recognizable in inboxes. Some ideas:

    ✅ “Mobility Monday” for a movement-focused sequence

    ✅ “Healthy Habits” for general wellness tips

    ✅ “Tech Tip Tuesday” (yes, even for health pros who are simplifying their systems)

    Bonus tip: Create a simple email banner (500px x 100px) in Canva to boost brand recognition and make your emails look pro-level. Follow our CEO on Instagram @RealJoyHouston and tell her you want the free template! She'll hook you up!

  • Step 3: Keep Emails Short, Sweet, and Valuable

    Nobody wants to read a novel in their inbox. These aren’t newsletters—they’re bite-sized nurture emails designed to build relationships.

    Each email should:

    🔹 Deliver actionable value (a quick tip, resource, or thought-provoking insight)

    🔹 Encourage engagement (ask a simple question to invite replies)

    🔹 Use subtle selling (not pushy, just reminders of how you can help)

    And this is the perfect place to add a Super Signature at the bottom of every email—something like:

    P.S. Whenever you're ready, here are 3 ways I can help you:

    Grab my free [lead magnet]

    Watch my [training/webinar]

    Work with me inside my [coaching/program]

    This keeps your offers visible but natural, without making every email feel like a sales pitch.

  • Step 4: Write Your Emails in a Google Doc First

    Don’t build your sequence directly inside your email platform—it’s too easy to get distracted by tech setup.

    Write at least 8 emails in Google Docs first, then copy/paste them into your email system. If you need inspiration, repurpose blog posts, social media content, or past trainings into email form.

  • Step 5: Automate the Sequence in Kartra

    Once your emails are written, it’s time to set up the automation.

    Inside Kartra [Get your FREE trial here], you’ll:

    ✅ Create a new sequence

    ✅ Set up a trigger tag that starts the sequence

    ✅ Design a template email with your branding, greeting, and Super Signature

    ✅ Clone and customize for each email in the sequence

    Now, whenever someone joins your list, they’re automatically added to the sequence and start receiving nurture emails without you having to do a thing.

    👉 Want to test-drive Kartra for free? Click here to grab a trial on us! It’s the simplest, most cost-effective platform for health entrepreneurs who want to automate their marketing without the tech headaches.

Where to Use Your Evergreen Nurture Sequence

Once your sequence is live, it’s time to plug it into your business. Here’s how to drop leads into your sequence without extra work:

➡ At the end of your lead magnet sequence. If someone grabs your freebie, instead of ghosting them after a few emails, roll them into your nurture sequence.

➡ After a webinar or free training. Keep the conversation going instead of letting those leads go cold.

➡ As a re-engagement tool. If you have inactive email subscribers, tag them and restart the relationship with fresh value.

Now, every new lead automatically enters a structured, valuable follow-up system, warming them up for when they’re ready to buy.

Your Next Steps

If you’ve been cheating yourself out of cash by neglecting your follow-up, it’s time to turn that around.

1️⃣ Write 8 quick nurture emails following the steps above.

2️⃣ Set them up in an automation system (we recommend Kartra for its ease, flexibility, and cost-efficiency).

3️⃣ Watch your leads stay engaged and convert over time!

You don’t have to hustle harder to get more clients—you just need a smarter system.

Come on over to Instagram and DM me to let me know your biggest challenges as a badass entrepreneur and my team and I will do our very best to support you.

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Categories: Attract, Aware, Content Marketing, Cultivate Relationships, Digital Marketing, Engage, Funnels, Getting Started, Intelligent Invitations, Marketing, Marketing Strategy, Maximize, Offer, Social Media, Strategic Traffic, Web Of Influence / Tags: , , , , /

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