Tired of Freebie Seekers? Here's How to Get More Cash-Pay Clients Quickly
If you’re a health practitioner who's feeling burnt out, underbooked, or totally ghosted by prospects who grab your freebies but vanish when it's time to commit… I see you. You’re not alone—and you’re definitely not the problem.
But your client acquisition strategy might be.
The good news? There’s a simple, powerful shift you can make that flips your marketing from exhausting to profitable—and it starts with one, single, strategically chosen lab test.
“If your prospects won't invest a bit of cash upfront for labs, they're not the type to buy your packages or programs!”
Click the button below to grab the assets you need to
create your own Lab Test FunneL👇
Why Most Health Coaches and Functional Medicine Practitioners Are Attracting the Wrong Clients
Let’s be honest: most wellness professionals are following the “online marketing playbook” handed down from generic business coaches who have never run a functional medicine or integrative health practice.
You’re told to:
👉 Build a lead magnet. Give aways some kind of guide, PDF, checklist, video, webinar or quiz to get people into your online world.
👉 Collect prospect information. Gather up names, email addresses, and phone numbers.
👉 Nurture leads with a dozen emails. Build trust and guide readers toward your offers.
Then maybe offer a consult that might lead to a paying client.
🙄 Sound familiar?
Now, if you’ve ever created a gorgeous PDF guide only to end up with an email list full of tire-kickers and freebie hoarders, you're not alone. These folks might love your content, but they’re rarely ready to invest in working with you—especially if your pricing reflects the depth of care and training you bring to the table.
That’s why you need a better front-end filter. One that screens for people who are already taking their health seriously—and willing to pay for real results.
Enter: The Upfront Lab Test
Offering a lab test upfront doesn’t just help your client get clarity—it helps you attract motivated, cash-pay clients who are ready to take action now, not six months from now.
Here’s what it does for you:
When someone invests in a $400–$500 lab test, they’re already telling you:
➡ “I’m serious about my health.”
➡ “I’m done waiting for my insurance-based doctor to connect the dots.”
➡ “I’m ready to take action—and pay out of pocket to do it.”
They’ve gone from passive browser to active buyer, and that changes everything.
Get Paid to Do Your Marketing
Most practitioners are stuck giving away free consults, hoping they’ll convert. But what if your marketing actually made you money?
With the right lab test funnel, you can:
✅ Earn from the education & resource fee (yep, you get paid upfront).
✅ Build a list of high-quality, cash-ready leads.
✅ Use the lab results as a built-in sales tool (because nothing sells like data).
Not sure which labs to offer? Or how to turn this into a predictable, scalable system?
That’s exactly what I cover here in the Lead With Labs Workshop.
It’s free, and it’ll walk you through:
🎯 Choosing a lab that logically leads into your programs or services
🎯 Using it to position yourself as the expert
🎯 Turning lab test buyers into long-term, high-value clients
Because when you leverage the right lab, you’re not just helping clients—you’re building a burnout-proof practice that serves both them and you.
Still Think People Only Want 1:1 Support?
Think again. The Costco effect is real.
When clients can access your expertise in a group format, at a group price—without sacrificing quality—they’re all in. Many practitioners believe no one wants to join a group program, detox, or wellness workshop because everyone wants “personalized care.”
But personalization doesn’t always mean private.
With the right funnel and offer structure, you can use labs to attract, educate, and enroll people into:
✴️ High-ticket 1:1 programs
✴️ Accessible group programs
✴️ Self-study courses with optional add-ons
In other words: you can scale your superpowers and stop trading time for money.
👉 Ready to turn lab test buyers into your best clients?
Watch the free Lead With Labs Workshop and see exactly how to make it work for your business.
Let’s Build a Health Business That Pays
Here’s the bottom line: this one simple strategy can help you shift from giving everything away for free… to getting paid before you even hop on a call.
It’s time to stop attracting freebie seekers and start building a practice full of cash-pay clients who are ready to heal—and ready to invest.
You’ve worked hard to become the practitioner you are. Now it’s time to build the business that supports it. There's a COMPLETE EXPLANATION VIDEO HERE!
STOP MESSING ABOUT & STAND ON MY SHOULDERS!
Borrow my faith in the fact the the world needs your unique way of addressing the challenges you solve!
Get the funnels my team and I have built (and stress tested with millions in ad spend to be sure they ROCK!)
Use the AI prompts that make marketing 100X easier, faster and more effective than you ever thought possible.
You might be a perfect fit to belong to the mastermind of practitioners that are on the path to making their first million.
👇FIND OUT👇 by creating a clear plan.
