What Two Practitioners Actually Built With AI
Dr. Jennifer Hawks and Lisa Hanfileti compare building an online program the old way to building one with an AI-guided skill, and the gap is bigger than either expected.
Most experts hear “AI will cut your workload in half” and then watch their to-do list get longer instead. That gap between the promise and the actual result is where this week's session lives. Joy Houston sat down with two practitioners who have built real businesses with AI, not around it, and asked them to compare the old way to the new one.
“Your business is already set up for you to delegate.”
– Joy Houston
Ready for a smarter path to better clients? 
Program One: 12 Weeks
Dr. Jennifer Hawks had already been through Protocol to Program, the original version of building an online offer inside the Heal At Scale world, to build her first group program: a highly leveraged offer that now lets her earn while she travels. It took 12 weeks. She had scripts to fill in, formulas for her sales page, and support along the way, and she still finished with what she calls “version one:” a working program, built the slow way.
That is not a knock on the old process. It worked. It is the baseline every practitioner in this niche recognizes: the outline, the sales page, the emails, one late night at a time.
Program Two: One Week
Wanting even more income and impact, Jennifer built a second, different group program. The difference this time was a skill: a file loaded directly into an AI tool, built from years of working one-on-one with practitioners like Jennifer. Instead of a blank prompt box, the skill asks the questions Joy would ask in a session. It pushes back on weak answers. It flags a pricing structure that does not hold up.
Jennifer's number for that second program's actual working session, line by line: about 6 hours. Her number for the whole build, start to finish, sales page copy, emails, the launch plan: a week, and she called that generous. “You could have this done in 72 hours if you wanted to,” she said.
Lisa Hanfileti, a licensed acupuncturist who has helped other acupuncturists build online for over a decade, ran the same skill twice. The longest section took her an hour and 12 minutes. The other two sections took 30 minutes each.
The Part That Isn't About Speed
Both practitioners kept circling back to the same thing: it wasn't just faster, it was different. Lisa called it a conversation, not a form. “It reminded me of when we did our one-on-ones and you were kicking my butt,” she said. When her answer didn't hold up, the skill pushed back, the same way a real strategist would.
That is the actual distinction between AI hype and an AI-guided process. Hype is a blank prompt box and a hopeful guess. A guided process already knows what the business is trying to do, and it will not let a weak answer slide.
Real Results: Two Amazon Bestsellers
Both practitioners also used the same AI-powered process to write their books. Dr. Jennifer Hawks wrote Your Labs Are Lying. Lisa Hanfileti wrote The Leveraged Healer. Both became Amazon bestsellers, and Lisa's book has already reached readers in 6 countries, including a reader in Italy who reached out to her directly.
Neither book was written by AI. Both practitioners wrote every word. What the process did was take years of one-on-one client conversations and organize them into something a reader could follow start to finish, without leaving anything out and without turning into 500 unreadable pages.
Individual results, including book sales and business outcomes, are specific to these two practitioners. Yours will vary.
How To Implement This
- DM me on @realjoyhouston the word “foundation” to get the free Foundational Ecosystem skill first. It captures who you are, who you help, and the results you get, in your own words, before you touch an AI tool.
- Load what it produces into whatever AI tool you already use. That is what turns a generic assistant into one that actually knows your business.
- From there, work the program with the tool section by section. Let it ask you the questions and push back on a weak answer instead of agreeing with it.
Key Takeaways
- Jennifer's first group program, the one that now lets her travel and still earn, took 12 weeks to build the old way. Wanting even more income and impact, she built a second, different program with an AI-guided skill in about a week.
- Lisa completed her second build across two working sessions, over two days: one section took an hour and 12 minutes, the other two took 30 minutes each.
- An AI skill built from real business experience will question a weak answer instead of agreeing with it.
- Both practitioners wrote Amazon-bestselling books with the same AI-powered process.
Where This Goes From Here
Want the free simplified skill Joy mentions in the session? DM me on @realjoyhouston the word “foundation” to get the link to the Foundational Ecosystem.
Curious what it looks like to get the AI intake sessions, the done-for-you funnels, and the supporting training videos, all in one place? Comment “interested” and we'll send you the full details.
Version one is better than version none. What would you build if you started this week?
Ready To See What AI Can Help You Fix First?
Jennifer and Lisa didn't get these results by asking AI random questions. They used a guided process that knew what to ask, where to dig deeper, and when an answer needed more work.
You can experience that same kind of strategic thinking in your own business with our free 3-Step Action Plan.
In about 30 minutes, our AI-powered tool will help you:
- See where revenue may be leaking in your practice.
- Identify the ONE bottleneck you should focus on first.
- Build a personalized 90-day action plan based on your business, your offers, and your current capacity.
No generic checklist. No staring at a blank AI prompt wondering what to ask next.
Just a clearer picture of what's holding your practice back and what to work on next.
Ready to take that first step now?
