The Challenge
Meeting Nicole, you'd instantly feel why she's the go to emotional support system for stars in every field. She went beyond her masters in clinical psychology to also become a naturopathic doctor so that she could address the whole body aspects of mental and emotional challenges. Her passion for people's wellbeing is palpable. The challenge is capturing that magic while reducing demands on her time. That meant creating an initially live online program, the recordings of which became the entry level offer that overdelivers for a price that far undercharges given the value. She also needed a net to capture and convert people online in a niche with serious advertising restrictions
Promoting A Life With One's “Soul On Fire”
Dr. Cain's superpowers are to create hope, grow power, and provide tools for continuing transformation to create a life that sets your “soul on fire.” We started by creating a model that elegantly captures her content and serves to simplify sales. Then designed a free one-week challenge to attract new audience members. This promotional asset creates a triple win.
Within the Heal At Scale network we encourage practitioners to promote each others offers for exponential growth. This is beneficial in ANY promotional setting, but in medical marketing where its all too easy to get kicked off or shut down – this cooperation is pure gold that benefits patients and practitioners while keeping the profits out of the pockets of big tech platforms.
“Joy and this team have been game changing for my practice. The truly care. They are 110% invested in my success and go above and beyond. The quality of what they bring to the table far surpasses what I have encountered with previous consultants and coaches. I now have scalable offers up and running which has freed up my time to write my book to reach even more people in ways that don't dominate my time the way 1:1 care does. Do this work. It will be game changing for you too. ”
Dr. Nicole Cain, ND, MA
Specializing in Anxiety, Depression & PTSD