Stop The DEAD END Marketing!

Are you pouring your heart and soul into creating amazing content online and for social media, only to see it fail at attracting clients? You’re not alone. Many health and wellness professionals struggle with this, and it’s incredibly frustrating. But there’s good news: you can fix this by avoiding the pitfalls of dead-end marketing.

Dead-end marketing happens when you manage to grab the attention of your audience but fail to guide them towards the next step. You’ve worked hard to get those precious eyeballs on your content, but without a clear call to action (CTA), you’re essentially throwing that attention away.

Imagine someone landing on your blog, social media page, or downloading a free guide you created, but then… nothing. No direction, no next step. They simply leave, and all your hard work goes down the drain. That’s dead-end marketing in action, and it’s something you need to stop.

Always keep prospects flowing toward enrolling in your offers by using strategic Calls To Action.

Click the button below to create a three step action plan to make the highest and best use of your time and resources based on where your health business is right now.👇

A CTA can be as simple as asking your audience to comment, share, or follow you. It might be “Comment below if you want the spreadsheet we’re about to discuss,” or “Share this with a friend who needs to know this.” The key is to never leave your audience wondering about the right next step to take.

Free assets like guides, checklists, or spreadsheets take time to create, so make sure they’re working for you. Here’s an example: I use a spreadsheet in my Consistent Content Challenge to help track social media engagement. It tracks followers, content types, and conversion metrics. 📈

Instead of just giving away the spreadsheet, I turned it into a marketing tool by adding a few rows at the top. These rows include my logo, a CTA button, and a simple statement like, “Want to optimize your social media to leverage your expertise, impact more lives, and make more money? Book a three-step action plan with the team at Heal at Scale. Let’s make it happen!” Then, I added a button linking to my booking page. 🔗

This way, the spreadsheet not only provides value but also guides users to take the next step in working with me.

By implementing these strategies, you turn your valuable content into powerful marketing tools. Imagine someone using your free asset, loving it, and then knowing exactly how to take the next step with you. No more dead-end marketing, just a clear path towards conversion.

Since you saw me add a CTA to my Social Media Success Tracker I want to be sure you can access it for free. This tool is a game-changer for tracking your social media efforts and seeing what works. To get it, simply follow me on Instagram at @RealJoyHouston and DM me the word “TRACKER”. No opt-in required! 📲I’ll just get it to you along with a video on how best to put it into play in your marketing.

As health and wellness professionals, your time is incredibly valuable. You’re already busy with clients, creating content, and running your business. By ensuring every piece of content has a clear purpose and CTA, you maximize your efforts and convert more attention into clients.

Remember, your audience needs your expertise. They want to take the next step, but it’s up to you to guide them.

👇Here is an example of a next step YOU can take to leverage your knowledge to make exponentially more income.👇